/The aggressive investments by OTT platforms have resulted in substantial increase in content rights cost in the media industry, remarks Kedia, It is imp to focus on creating IPs that can be monetized across platforms. ISBInnovationDialogue

The aggressive investments by OTT platforms have resulted in substantial increase in content rights cost in the media industry, remarks Kedia, It is imp to focus on creating IPs that can be monetized across platforms. ISBInnovationDialogue

RT @ISBInsight: @ISBedu @rajinikanth @honeywell @Kavithalayaa @viacom18 “The aggressive investments by OTT platforms have resulted in substantial increase in content rights cost in the media industry,” remarks Kedia, “It is imp to focus on creating #IPs that can be monetized across platforms”. #ISBInnovationDialogue https://t.co/8J1yjdgykm